Precident For Marketing Solar Ovens

Persons Helping People (PHP) is non-profit corporation
based in St. Paul, MN, whose mission is to help alleviate
hunger in developing countries. Their primary product is a prototype solar
cooker.

As part of their effort they hired a marketing consultant for market strategies and recommendations: Spirit West.

Spirit West Management evaluated PHP’s current marketing strategy
based on at material cost of $20. Each unit utilizes sixty-five, 20-ounce
recycled plastic soft drink bottles and a salvaged aluminum
printing plate. Spirit West Management, Inc., points to better results
being likely in the international market.

"There is often initial resistance for using solar
ovens in developing countries because it changes the way
people cook their food. This initial resistance may be
overcome with basic awareness training on issues such as
air quality, inaccessibility and cost of fuel, and water
pasteurization."

Our design would have a much lower cost of training in that it does not significantly change the way people cook their food.