Response to to "The Fortune at the Bottom of the Pyramid"

The case studies discussed here really show that it is possible to develop a business model that first looks at the need that is out there and works toward a business model that can work to reach a sustainable price point for their project. The Jaipur Foot really stands out to me as the best example of this, their administrative cost is at 4%, and COGS is 90%! An amazingly lean business, that would make any traditional business owner jealous. The difference is that that a traditional business owner would then look to see how high the price could be set to maximize profit. Jaipur Foot is plowing their profit back into their business to make the product and service better and reduce the price, and to make it more accessible.